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Hercules

Birmingham, England.
Filed under:  Company
 
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The Hercules Cycle and Motor Company Limited was a British bicycle manufacturer founded in September of 1910 in Aston in England.

The name Hercules was chosen for its associations of durability and robustness. The company was founded by Edmund and Harry Crane and started life in Coventry Street, Birmingham, England, initially producing 25 bicycles a week.

The British cycle industry suffered a downturn from this time, and Hercules was affected due to its reliance on exports – new tariffs were brought in in the US, and the Empire started to purchase bicycles produced in Africa and Asia.

A 1955 attempt to diversify into moped production was largely unsuccessful.

Tube Investments bought the Nottingham-based Raleigh Cycle Company in 1960 to form TI Raleigh Industries. Combined, they controlled 75% of the British bicycle market. Management of the British Cycle Corporation was handed to the Raleigh management, as that company with its greater domestic focus, was larger and better known. Raleigh quickly decided to cut the number of brands, and move to using Raleigh designs and standards. Production was concentrated in Nottingham in 1960, and by 1963 there was little left of a distinctive Hercules.

The original company – still part of Raleigh – was dissolved on December 2, 2003.

(text source: Wikiwand)

hercules tourist headbadge 1

Hercules Tourist headbadge. (source: Jeffrey Conner)

 
 
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