Bike By Me logo.
Bike by Me™ is a Swedish based bicycle company set out to change the way bikes are sold and ordered. They offer high quality bike components which, through production in Sweden and Taiwan, results in an uniquely build bike that can be shipped world wide.
They do this via Bike By Me where the visitor can choose different colours on a bike, transforming it to a colourful, personal and unique product. Choosing the colours on everything from tires, rims and frame to chain, grips and seat, the Bike by Me™ visitor can produce 627 200 different bikes.
During the first year of activity Bike by Me™ has reached over 9000 likes on Facebook, shipped bikes to countries with a spread including China, Peru, USA, Indonesia, Australia and Italy.
Johan Formgren, founder of Bike by Me explains the concept further: - Bike by Me™ is a lot about color, but it is also about simplicity. The fixedgear styled bike is truly one of the most simple, yet robust designs out there. It is also neutral, which suited our idea of having the customers choose the colors on the bike. In short, the bike is the canvas and this design was simply the most beautiful, neutral canvas.
- We want to be clear with the following: We don't see ourselves as the designers of Bike by Me™, but merely a partner supplying the tools for the people out there that want to design their own bikes. The bicycle market, being very manly and tech-driven, needs a fresh face that appeals to people who have a higher appreciation of aesthetics, who are interested in fashion and design on top from wanting a nice mean of transportation. - Our main objective from the start has been to offer a great bike at a great price. The final bike is a product of finding the best individual parts and having them work together aesthetically. The customization is added value on top of that.
(source: Bike By Me)
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