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DT Swiss

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1994: DT Swiss AG was formed through a management buyout from Vereinigte Drahtwerke AG by Marco Zingg, Maurizio d’Alberto and Frank Böckmann. They still own the company and began with 28 employees manufacturing spokes.


dt swiss logo

DT Swiss logo.

1995: Introduction and integration of the Hügi hub into the bicycle market. Today’s range of hubs (240s, 340, 440 Freeride, 540, Onyx and Cerit) constitute approximately 40% of total global sales.

1996: Founding of DT Swiss Inc in Grand Junction, USA. Production of spokes for the US market and headquarters for US sales and marketing activities. Currently 15 employees work at the Grand Junction offices.

1999: A new range of hubs (Onyx hubs) is introduced into the mid range market. Start of production of nipples in Biel with an investment of over 5 million Swiss Francs.

2001: Introduction of the new DT Swiss SSD 210L air shock for Full Suspension Bikes. The shock impacts the market in a very short time.

2003: Introduction of the first DT Swiss rims from our new production facility in Biel. The volume of investment in the first phase is about 3 million Swiss Francs. DT Swiss is now the first company in the bicycle industry to offer their own complete range of components for bicycle wheels.

2004: Introduction of the first DT Swiss wheels (RR 1450, XR 1480, XR 1540).

2005: Introduction of the new HVR 200 air shock with a revolutionary platform technology as well as the complete Freeride wheel FR 2350 featuring the DT Swiss Star Ratchet System. Opening of the new 5000 square meter production facility for rims and nipples.

Founding of the subsidiary, DT Swiss (Asia) Ltd in Taiwan, to serves as an intermediate warehouse for deliveries in Asia.

Currently there are over 160 employees working for the DT Swiss Group worldwide.

2006: Purchase of Suspension and Rigid Fork business from Pace Cycles Ltd. With this step, DT Swiss will become a full scale, high end suspension product manufacturer.

2007: Continued introduction of innovative DT Swiss products including RWS, 190 Ceramic hubs, and SSD Carbon shock. Aquisition of Pace frront suspension design and intellectual rights.

2008: Introduction of front suspension line featuring all carbon lower legs and super light weights. Introduction of new 1250 gram carbon MTB and Road wheelsets.

(text and images source: DT Swiss)


dt swiss rrc 1250 front carbon wheel

DT Swiss RRC 1250 front carbon wheel.

dt swiss 190 ceramic hub

DT Swiss 190 Ceramic hub.

dt swiss 370 hub

DT Swiss 370 hub.

LINKS
DT Swiss   Official site.
 
 
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