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SE Racing's history started over 35 years ago in 1970. That’s when teenage entrepreneur, Scot Breithaupt began promoting "Pedal-Cross" races in Long Beach, CA. This was considered the birth of organized BMX racing. Soon afterwards, he created a sanctioning body with a points system, governed rules, and regulations.
After capturing the first ever National BMX Title in 1976, Scot started his own BMX company named “SE Racing.” Seeing as it was his own company, he named it after himself. The “SE” stands for Scot Enterprise. The first biked he designed was the STR-1 (now known as the Quadangle) for Stu Thomsen. Next up was the GH Flyer mini designed for a young Greg Hill. Shortly after came the P.K. Ripper named after a local ripper, Perry Kramer. Over the years, the P.K. Ripper became the most sought after BMX bike of all time.
In 1977, the SE Racing team launched the first BMX promotional tour across the country with their "All Star Team." In 1981, the team traveled the country in the infamous camouflage painted school bus. They hosted BMX clinics, dominated BMX nationals, and made their presence known all across the US. Over the years, SE sponsored some of the best Pro and Amateur BMXers out there. Riders such as: Perry Kramer, Stu Thomsen, Greg Hill, Toby Henderson, Brian Lopes, Eric and Robbie Rupe, Jeff Utterback, Rod Beckering, Darryl Young, Chris Sanchez, and Bubba Hayes. All of these riders helped to create the most legendary BMX team in the history of the sport. There are more SE riders in the BMX Hall of Fame than any other team in history!
In the 1980's, SE created new bikes like the O.M. Flyer (a 26" BMX cruiser) and the 24" Floval Flyer cruiser. SE also revolutionized the industry with their oversized Landing Gear fork. This fork was designed to withstand the constant abuse from racers who spent their spare time dirt jumping out in the fields. There’s no doubt that the Landing Gear fork has been the most popular BMX fork over the last two decades.
When BMX racing started to boom, interest began to rise among the younger generation. So SE created the baddest little bike around; the Mini Ripper. Scot and his partner, Mike Devitt also developed a full line of Freestyle bikes and components. Eventually Mike became the sole owner of SE Racing.
Mike, a BMX pioneer himself, took SE Racing to a new level in the early 1990's. He perfected the P.K. Ripper and created the Ripper Jr, a bike to meet the needs of 8-12 year olds. He also created the aluminum Quadangle, the Chromoly and aluminum Assassin models and basically refined the whole line to reflect the market’s needs.
In August of 2002, SE Racing was bought by Advanced Sports Inc. Under this new ownership, SE bikes were distributed worldwide. In 2003, Todd Lyons came on board as SE’s sponsored pro rider. In his first year on the team, he rode his signature “Wildman” bike all over the world and even into an X-Games final. In 2004, Ryan Guettler joined the team as SE’s first high-profile BMX dirt/street rider. With an X-Games bronze medal and earning the title of “King of Dirt,” he’s brought SE into the eyes of millions of TV viewers.
2005 was a stellar year with Ryan Guettler winning almost every contest he entered aboard his custom SE. He captured the overall series win in both dirt and street in the “Dew Action Sports Tour.” This five month long contest series was broadcast on NBC sports, thus making SE a household name. On the race front, an SE Racing factory team was put together and hit up nationals all across the country. A grassroots sponsorship program also went into full effect. SE also introduced two new big wheeled bikes. The X4 Flyer mountain bike and the 29” single speed BM Flyer.
Javier Colombo joined the team in January of 2006 as the first AA Pro racer in over a decade. Eight months later, he won the U.C.I. World Championships in Sao Paulo, Brazil. Not since Perry Kramer in 1979 had the Pro World Champion been riding on a PK Ripper, and sponsored by SE. The dirt jump team grew tremendously with Chris Gerber, Lance Mosley, and Fernando Sabat being added to the roster. Each of them received major magazine and TV coverage. On the bike side of things, the new expert sized Ripper X race bike was added to the line-up. This bike filled the gap and rounded out the entire Ripper series of high end race bikes.
(source SE Bikes)
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