Cresent MCB logo.
Cresnet bicycles were manufactured by MCB and sold by MCB Export Division in Varberg, Sweden.
By 1894, Crescent bicycles made in the United States were well known for their quality and quite a few Crescents were also exported to Sweden.
There they entered into competition with the already well established Swedish bicycle industry. Even eighty years ago Sweden was known for its high quality steel products.
American production ingenuity combined with available top quality steel tubing produced outstanding bicycles.
Crescent established a beachhead in Sweden and acquired an ever increasing share of the Scandinavian market.
All this took place under stiff competition from the Swedish bicycle industry, Especially Monarch, another manufacturer of very fine machines. through the years both companies flourished and competed both in the marketplace and in racing, sharing prosperity and successes.
In 1960, Monarch and Crescent joined forces, forming the Monarch-Crescent group of recreational equipment companies.
Since then Monarch-Crescent has expanded world wide, manufacturing well over 1 million bicycles yearly in plants in Sweden, Brazil and Colombia.
(source: Crescent materials)
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