MAKE/MODEL


YEAR


LOGOS

MARKETING

-

RSS RSS FEEDS

Subscribe to our web feeds:

 
 

Bianchi

founded in Italy in 1885.
Filed under:  Company
 
Comment(s): 1
 
 

Bianchi is the world's oldest bicycle manufacturing company still in existence.

bianchi logo.png

Bianchi logo.

1885-1900.
It was in the year 1885 when Edoardo Bianchi, then 21 years old, started his enterprise as a bicycle manufacturer in his little shop in Milan, at via Nirone. The deep innovative zeal distinguished him above all the constructors of his era.

His first idea, conceived 125 years ago, was to reduce the diameter of the front wheel and balance the gap of the motion with the application of a chain, which had just been invented by the Frenchman Vincent, and then to lower down the height of the pedals. And so "Safety" was born: a safety cycle and the very first modern bicycle.

One of the main advantages of this new means of transport was stability: no acrobatics were need to keep balance. Then Edoardo designed a similar vehicle, whose wheel diameter was further reduced and which had both front and rear wheels almost of the same size. Italy found out the manufacturer that would have marked the Italian production all through the century.

The "little blacksmith", as he was called, moved his workshop from via Nirone to via Bertani to enlarge it. In this new working place, he produced, in 1888, the first bicycle with tyres, a recent invention by the Scottish veterinary Dunlop.

In 1895, Edoardo Bianchi was invited to Court, at Villa Reale in Monza: Queen Margaret had heard about his original bicycle and was eager to learn how to ride it. Then Bianchi created, especially for the Queen, the first lady's bike. Since the very beginning of his activity, Edoardo Bianchi had been very keen-witted about innovations and watchful about the sports sector. Bicycle competitions were just the perfect chance for the young manufacturer to test his new technical solutions before taking them to production.

Bianchi's first international sport success dates back to 1899, when Tomaselli won the Grand Prix de la Ville de Paris. This is how Bianchi's adventure started: sports competitions fuelled the growth of an enterprise which was born just four years before as a workshop, but was going to become one of the most important industries in the world.

1900-1920.
In 1901, Edoardo Bianchi presented the first bicycle ever featuring a cardan joint transmission.
In 1913 he invented the front brake system.
In 1914 Bianchi was a famous and reputed manufacturer: in just one year, production settled on extraordinary figures: 45,000 bicycles, 1,500 motorbikes and 1,000 cars.

Industrial successes, anyway, didn't stop him from research and innovations.

In 1915, Bianchi produced a bike for the Army, equipped with wide-section tyres, folding frame and suspensions on both wheels. This original bicycle was consigned to the Royal Light Infantry Corp, the "Bersaglieri", who used it as an off-road vehicle from the Alps to the African deserts: it was the first mountain bike, the ancestor of all the modern versions.

1920-1935.
Bianchi's successes in the sport went along with those achieved at industrial level and the 'celeste' bicycles kept winning all around the world.

The first great champion, whose name remains forever bond to Bianchi's history, was Costante Girardengo.

In 1935, with 50 years of history and experience, Bianchi was a huge company, the absolute leader of the Italian market, producing over 70,000 bicycles a year.

Sales success however didn't divert Bianchi's attention from competitions: in fact, sports undertakings got a new drive from Fausto Coppi's deeds.

1935-1955.
1939 squad of Leoni, Lunardon, Bini, Gosi, Olmo, Bailo, Romanatti, Marabelli, and Bergamaschi.

Fausto Coppi's adventure with Bianchi started in 1940, with his first victory at the Giro d'Italia. His second big deed occurred in 1942, when he got the world hour record title In 1947, Coppi became World Champion in the pursuit race and also gained his second Giro d'Italia.

Coppi won his first Tour de France in 1949, when everybody guessed he was already out of the game, after the crash during the Saint Malò stage that loaded him with a huge delay. Instead, he managed to gain one hour over the little Frenchman Marinelli, who was wearing the yellow jersey of the race leader, and to catch up with Bartali, who finished second with a delay of 11'. He was the first rider ever to get the Giro and the Tour in the same year, an impossible deed in the physiologists' opinion. Always in 1949, he gained the World Champion title in the pursuit race for the second time.

In 1952, the Tour organizers tried to enliven the Grand Boucle race by introducing some special prizes. And again, Coppi took the win of the Tour and the Giro in the same season.

In 1953, he won the on-road World Championship and his 5th Giro: these 5 successes, unique and incomparable for manner and style, inspired popular tales, as well as the literary and movie worlds.

1955: Bianchi squad of 1954-1955: Milano, Coppi, Gismondi, mechanic Pinella De Grandi, Gaggero, Favero, Carrea, Filippi
Fausto Coppi didn't want to win a lot; he rather wanted to win "in a good way". He was one of the few riders, in all the cycling history, who succeeded in achieving his aim.

1970-1995.
In 1973, Bianchi won its second World Championship title with Felice Gimondi. Two more will follow in 1986 with Moreno Argentin and in 1992 with Gianni Bugno.

In 1980, the Bianchi trademark was taken over by Piaggio Group.

In 1982, Bianchi launched on the European market the "BMX": special bikes designed mainly for youngsters to perform off-road acrobatic feats and thus set a trend.

1984 was the year of the "Mountain bike", the off-road bicycle designed in cooperation with Bianchi USA.

In 1987, Bianchi took over the Austrian trademark "Puch".

The year 1990 brought a further innovative idea leading to a completely new generation of bicycles, the prototype of the modern city bike. Bianchi's new creation was called "Bianchi Spillo", and in a short time it became a reference for the whole bicycle industry; even nowadays, all the manufacturers have a range based on this bicycle model.

Though without losing sight of the on-road competitions, Bianchi focused on mountain bike challenges.

In 1991 Bruno Zanchi, riding his Bianchi bike, became MTB World Champion in the downhill specialty.

In 1993 another Bianchi biker, Dario Acquaroli, got the MTB World Championship in the cross country specialty.

In 1995, Bianchi re-engineered in-depth its city bike models through the "City Project" aimed to equip them, for the first time ever, with avant-garde frames, built according to the most updated ergonomic parameters.

1995-Today.
1998: The year of the triumph. Marco Pantani leaves everybody behind both at Giro d'Italia and Tour de France: a double win conquered just by few, to prove himself and the others he's not only the man of one-day-win and meaningless mountain escapes. The best Pirate, the portrait of sheer joy: the man everybody wants and continues to remember.

Since May 1997 F.I.V. Edoardo Bianchi is part of Cycleurope A.B. group, the Swedish company of the Grimaldi group, known as the worldwide most important holding in the cycling sector.

The brands of the Bianchi group (Bianchi, Legnano, Puch and Chiorda) have met those of Cycleurope (Monark, Crescent, DBS, Kildemoes, Everton, Micmo, Gitane) to constitute a unique network in the two-wheel market.

Today Cycleurope can implement the most advanced operative synergies involving prestigious European companies, amongst which Bianchi represents the flagship brand.The strategic investments of the group aim at two outstanding targets: the development of a highly-advanced product and the establishment of Bianchi brand on international markets.

(text source: Bianchi)

bianchi crest

Edoardo Bianchi crest.

bianchi logo

Bianchi logo.

bianchi logotype

Bianchi logotype.

bianchi set 8

Bianchi decal set. (source: available for purchase at Bicycle Decals).

BIANCHI BICYCLES

While Bianchi has an extensive product line, here are just a few.

bianchi pista 07

2007 chrome Bianchi Pista single speed.

bianchi wuss

2007 Bianchi Wuss single speed mountain bike.

RELATED ARTICLES
Bianchi Pista : 2007   
Bianchi related emblems   
Bianchi Wuss : 2006   
LINKS
Bianchi   Official site.
 
 
COMMENTS
winfred1616 days ago

Pretty nice post. I just stumbled upon your weblog and wanted to say that I've truly enjoyed browsing your blog posts.

POST A COMMENT
Name
URL
Email
Comment
HTML tags allowed: <a> <em> <strong> <blockquote>
Spambots begone
ABOUT EDITORS CONTACT
-
http://www.cartype.com
-
-
Car Haulers
Auto Transporters
-
-

NOTICE

Much of the material on this website is copyrighted. Original articles appearing herein are subject to copyright. Please don't copy stuff from the site without asking; it may belong to someone! Any trademarks appearing on this site are the sole property of the registered owners. No endorsement by trademark owners is to be construed. The products, brand names, characters, related slogans and indicia are or may by claimed as trademarks of their respective owners. Every effort has been made whenever possible to credit the sources. The use of such material falls under the Fair Use provisions of intellectual property laws.